Who writes these? January 16, 2008
Posted by Christine in writing.add a comment
Go to any trade show or convention, and you’ll see companies exhibiting their goods to the world. Literally, you get to see some of the inner workings, most importantly: the budget, of these businesses. Some have poorly spelled or hideously looking posters, others have professional trade show displays.
The curious writer always asks him or herself: “who writes these?”. Whether Mr./Ms. writer is looking at a shampoo bottle, or at the local convention’s truss exhibits. It is these markets that often starve for writers, but there is not clear path to the client’s door. Usually these jobs are sucked up by PR or Marketing companies, who may or may not work with freelancers.
The easy route to a possible client’s heart may just be that local convention though. Next time you float from booth to booth, instead of giving your rehearsed-sounding 2 minute introduction, give your feedback on those banner stands instead. At a mining convention last year I caught the eye of a client this way, and it is just one of the many unconventional manners of client-fishing modern freelancers should learn to embrace!
