Christine B.

When you’re hiring a professional writer to take care of your promotional or other corporate material, it can sometimes be difficult to get your ideas across properly.

This can be a problem when trying to let your writer know exactly what you want to achieve. Freewriting can be a great solution to this problem.

Take a few minutes to write down bullet points of every idea that comes into your mind. It does not matter how random they are or (to a degree) how unclear.

Then take a few minutes to clean them up for clarity and flow. Exchange notes with the writer you hired, and compare where you differ in opinion. A good writer will be able to tell you which ideas will get you closer, or further away, from your ultimate goal and then implement them into the project.

The point is: freewriting is not just for writers. It is a good opportunity to “brain storm” on paper, and literally write down every word that goes through your head. Ten ideas will probably produce no more than two great ones, so the longer you freewrite/brainstorm, the better.